MyBabyWish emerged from thousands of conversations with women and couples who wish to have a child—drawing directly from the professional practice of Gabriela Cueni, a certified psychologist.
A psychologist with over 20 years of experience supporting women and couples on their journey toward parenthood. Gabriela has conducted thousands of conversations, guided countless cycles, and held space during moments of uncertainty.
From those years emerged the conviction that MyBabyWish embodies today: MyBabyWish fills the space between conversations. Yet it can make the journey between those conversations gentler. It can explain, guide, and reassure. It can hold a hand when no one else is there.
Between doctor’s appointments, between phases of the cycle, between hope and doubt—weeks and months go by. Weeks in which questions arise that are too brief to be addressed during a single consultation. Months in which women ask themselves whether what they are feeling is normal.
MyBabyWish was built for precisely these in-between spaces. For the woman who wants to know, at 11 p.m., what her cycle is showing today. For the couple who, after a third miscarriage, wonders how to move forward. For the woman undergoing treatment who, between appointments, needs someone to listen.
We believe that technology can become more human if it is shaped by people who know what is at stake.
All content on MyBabyWish has been reviewed by experts who work daily with women trying to conceive.
Algorithms help. Our team of experts is available for hire whenever you need someone.
Data related to family planning is intimate. We support every individual with genuine understanding of their unique situation. All data is handled in compliance with the GDPR and Swiss standards—securely and confidentially.
Couples, rainbow families, single mothers, women undergoing treatment—every path to parenthood deserves the same respect. Whether natural, medically assisted, or via a completely different path.
Gynecologists, reproductive medicine specialists, nutrition experts, midwives. Every recommendation in the app bears a name.
